After my 'failure to succeed', I've spent the last 20 years studying marketing.
I've probably spent over $100K buying marketing materials.
Thanks to what I was studying, I was more successful on my second try as a solopreneur about 7 years later.
My wife and I ran a local directory that advertised local services.
I wrote hundreds of ads.
But something happened that I hadn't realized.
The ads were working so well that my customers were too busy - they didn't need to advertise because they were fully booked!
I got burnt out trying to constantly find new clients. It was unsustainable.
I was trying to make sales calls all day every day just to stay afloat.
I realized there was more to learn, so I continued my journey.
After a while working in Lead Generation for a hotel chain, I became the CTO of a life coach training organization.
My tech and marketing backgrounds came together, which allowed me to work on $1M+ events and I got to see how a coaching business works at the top of its market.
Then one day, my wife was asking if I could help her with a client she had.
This client had spent $15,000 signing up for a mastermind that she was NOT ready for.
With my marketing background I was asked to give her some advice.
The thing is, I didn't need 20 years' of experience to help her.
She needed help with the fundamentals, but she was sold a program that was too complicated.
Here’s what I believe:
If you haven't been successful yet, it's not your fault.
You just haven't been given the tools you need to succeed.
Even the programs that claimed they could help you get “everything in place” are really expecting you to ALREADY have a lot of the basics in place…
And when you don’t have a marketing background, you’re left out in the cold (I live in Norway…trust me when I say I know cold).