Ditch the Overwhelm and Start Attracting High-Ticket Clients… No Fancy Tech Needed

If You're Lost When It Comes To Getting Started You NEED To Check This Out...

Dear Midlife Business Owner,

 

If you want to stop worrying about “What do I do?” and “Where do I even start?” and start focusing on what you’re really good at…

 

Then this is going to be the most important message you read all day.

Steve Eriksen, the Midlife Solopreneur

I Always Wanted to Be a Business Owner

I was 6 or 7 years old when I decided I wanted to be a business owner.

 

It was the early 1970s in rural Norway, in a town with just a few hundred people. My father had a small grocery store with a single gas pump outside.

 

Everyone nearby came to the store to get their gas, and then bought their groceries from the store...

 

...until the gas company decided to close all independent gas pumps, allowing only large gas stations with 8-12 pumps.

 

A new gas station opened. Right next to a huge grocery chain.

 

And when people filled gas, they bought their groceries there too.

 

My father went from being a “successful” business owner to bankrupt nearly overnight.

 

I decided that would never happen to me.

 

So I went and got an MBA. 

 

I thought I’d learn everything I needed to know to start my business.

 

Wrong.

The "MBA Problem"

You see, an MBA taught me how to be a good corporate employee… and I did that for a couple of years.

 

And then I started a business connecting people to the internet in the early 90s. The business was successful… but I wasn’t. 

 

When others who got in on the “internet thing” were selling their business for 6 or 7 figures… I sold mine for 5.

 

How were other companies selling for 10x and 100x what I sold mine for?

 

The MBA had taught me nothing about how to actually attract the right clients and build a solopreneur business. 

 

So I set out on a journey to discover why I wasn’t successful.

 

And I noticed something.

 

I was "sold" an MBA as the solution to my problems.

 

It cost me a lot of time and money.

 

And it didn't help me.

 

And I see the same thing happening now.

 

People are being sold on expensive programs, masterminds and software as the solution to their problems.

 

It's costing them a lot of time and money.

 

And it's not helping them.

 

My father passed away from Alzheimer's in December 2019.

 

And here's the question that bugs me.

 

Would someone have tried to sell him an expensive program or mastermind?

 

How many other people have been promised results that weren't delivered?

Being A Solopreneur Is HARD

After my 'failure to succeed', I've spent the last 20 years studying marketing.

 

I've probably spent over $100K buying marketing materials.

 

Thanks to what I was studying, I was more successful on my second try as a solopreneur about 7 years later.

 

My wife and I ran a local directory that advertised local services.

 

I wrote hundreds of ads.

 

But something happened that I hadn't realized.

 

The ads were working so well that my customers were too busy - they didn't need to advertise because they were fully booked!

 

I got burnt out trying to constantly find new clients. It was unsustainable.

 

I was trying to make sales calls all day every day just to stay afloat.

 

I realized there was more to learn, so I continued my journey.

 

After a while working in Lead Generation for a hotel chain, I became the CTO of a life coach training organization.

 

My tech and marketing backgrounds came together, which allowed me to work on $1M+ events and I got to see how a coaching business works at the top of its market.

 

Then one day, my wife was asking if I could help her with a client she had.

 

This client had spent $15,000 signing up for a mastermind that she was NOT ready for.

 

With my marketing background I was asked to give her some advice.

 

The thing is, I didn't need 20 years' of experience to help her.

 

She needed help with the fundamentals, but she was sold a program that was too complicated.

 

Here’s what I believe:

 

If you haven't been successful yet, it's not your fault.

 

You just haven't been given the tools you need to succeed.

 

Even the programs that claimed they could help you get “everything in place” are really expecting you to ALREADY have a lot of the basics in place…

 

And when you don’t have a marketing background, you’re left out in the cold (I live in Norway…trust me when I say I know cold).

“Gurus” Start You at Level 1…Not Level 0

And I realized I had to do something. Something had to change. I was tired of all of these so-called “gurus” promising the world to midlife solopreneurs… especially during this current crisis.


I'm meeting people that are still at the same place they started.


No movement forward.


And thousands of dollars poorer.


I've bought into more courses than I can bear to admit. 


After reading through thousands of pages of material, watching hundreds of hours of video, and attending countless events, I realized: they all skip over the foundations of building a solid business that attracts clients!

 

For some reason, people just aren't teaching the fundamentals.


You can find 100 different courses to get you from "Level 1" to "Level 5", but nothing to get you from 0 to 1.


Too many courses out there for Midlife Solopreneurs assume there’s a basic understanding of digital marketing. 


That you know exactly what lead magnets, funnels and automations are… and exactly how to set them up.


I know it’s not true… and I’m tired of watching so many people with a powerful message get lost trying to get some “guru” to actually help them.


I want to help you build what I call "a brick house on rock" - solid, with a plan in place.


There are foundations you NEED to know.


I’d love to help you skip that learning curve.

From Overwhelm to Plan in Place

I'm hearing this time and time again... 

 

People are feeling OVERWHELMED!

 

There's just so much information out there, that it's hard to know where to begin and how to fit it all in to our schedule. 

 

Today's "always hustling" mentality means everything is always GO! GO! GO!

 

That might be great for my 25 year old son, but I'm getting to the stage where I want to take things at my own pace, and I know many others in our demographic feel the same way. 

 

We still want to learn and make our businesses a success, but we have other responsibilities too. We can't expect to transform our business in a week like the "gurus" are pushing us to do.

 

And what's worse, there's always some "new hack" out there that will try and convince you that their method works best.

 

So I created a plan to help fight that overwhelm.

I’d Like To Introduce You To...

The Client Attraction Method

As solopreneurs, we wear lots of hats. We’re our own accountants… marketers… HR… customer service and support…

Not to mention doing the actual work of our business.

I want to help you focus on your #1 priority, getting clients.

The Client Attraction Method focuses on giving you the fundamentals to attract high-quality clients for your business without diving into all of the confusing technology.

You don’t need to learn a brand new system or marketing technology.

But you do need the basics in place to get your business up and running to attract the right people for you.

No More Guessing… Or Countless Hours and Thousands of Dollars Wasted

There are a few things you need in place to get started with marketing.


And this course will not only show you what those are - we’ll also dive into the practical application of getting those parts of your business created.


There's a lot of opportunity right now, with more and more people looking for help and solutions online.


There's also a lot of overwhelm right now. It can be really difficult to figure out exactly what you need to get started.


I want to help you get your business up and running so you can actually start making money at it instead of investing thousands and thousands of dollars on things you don't need.

Here's why this course is different...
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Messaging that Works

You'll discover how to dial in your message so that it RESONATES with your ideal clients on an emotional level

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Focus on Effectiveness

You'll learn the truth about aligning all aspects of your business to provide clarity and concentrate your efforts where they're most effective

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How to Create Marketing Materials

We'll cover in detail all the topics that others skip over, like how to actually create marketing materials that get your prospects excited to speak to you

This course is designed from the ground up to eliminate uncertainty
Attracting high-ticket clients to build a successful business doesn’t have to be complex.

My goal is to give you a solid foundation and understanding of your prospects so they are attracted to you and your service.

I've worked with people who have spent THOUSANDS on programs…only to get lost and not finish because they don't understand the basics.

And the people selling those courses are OK with that...

...after all, they already have your money!

I feel the same thing happened to my father. He thought investing in a pump outside his store would create income and a business for years to come. The company didn’t care and wasn’t invested in his success though…only their own.

As soon as they changed their mind, they abandoned him.

And many so-called “gurus” seem to do the same thing.

Once you’re a member of their Mastermind and locked into a contract, they don’t care if you’re successful or not. They’ve got your cash.

That’s not what I want for you. I’m interested in helping you succeed.

With this course, I've got your back.

You'll get all the tools you need, and you'll get all the support you need.

We'll go through all the steps together and I'll follow up with you to ensure you "get it", so that you can get the MAXIMUM benefit from this course.

Join other business owners just like you in this 6 week course with weekly group coaching and Q&A sessions

Each week is one step further to building a solid foundation designed to attract clients to you

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Module 1: Attract Clients to You

Walk through the exact process to truly build a deep connection with your ideal clients, step-by-step. This formula is the result of over 20 years in the digital marketing space, involved in companies making millions of dollars a year.

You’ll start with the fundamentals of discovering your ideal clients, discover why age and gender aren’t enough and showcase your understanding and how you can help your ideal clients.
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Week 2: Craft Your Messaging

Now that you know exactly who your ideal clients are and how to showcase how you can help them, it’s time to dial In your messaging.

To do this, we’ll walk through how to deliver what your audience wants and needs…and the difference between the two.

You’ll discover how to lead with emotion to target your clients' hopes and pains, and tie all of this together to create the right messaging for your core service.
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Week 3: Fundamentals of Lead Magnets

This is the week we’ll really start creating some of your marketing materials. You’ll discover how to craft the right lead magnet that brings in the right people…and less of the people who don’t want to hear from you.

We’ll cover generating leads and put a solid foundation in place for attracting clients that will reach out to you, ready to learn more.

Week 4: Craft a Sought-After High-End Offer

What’s the difference between Done-with-You and Done-For-You?

What needs to be included?

Before you can sell a high-ticket offer, you need to create one. We’ll cover exactly what that looks like for you and base it on what your clients are truly interested in.

After this week, you’ll know the details of your high-ticket offer and who it’s a fit for.

Week 5: The Meaningful Conversion Conversation

There’s no faster way to build trust than to give value in a conversation. Too many “gurus” promise a free strategy session that is nothing more than a sales pitch.


This week, we’ll cover how to structure an initial call as a trusted adviser. You’ll discover the 11-Step Framework to an Eager to Buy Conversation so you can give value and convert your clients instead of selling.

Week 6: Systems and Automations

You’ve identified your ideal client, dialed in your messaging, structured a high-ticket offer your clients really want and discovered how to structure a call for conversion without hard selling.

Now, it’s time to implement systems.

Too many overwhelmed midlife solopreneurs focus on the systems first, because that’s what the courses are teaching. You’ll do the reverse.

With the fundamentals in place, you’ll discover how to set up systems that help your business…and how to do it without any confusing tech.

Here’s What People Say About The Client Attraction Formula

Chris Smith

Here’s What People Say About The Client Attraction Formula

Ann Metcalfe

What’s the Investment?

So you’re probably wondering just how much this costs.

If you want to book my private time…it’s about $250 an hour.

But I know that people who are struggling with the fundamentals don’t have the tools in place to put forward that kind of money.

I’ve been there. I saw my father struggle with just putting food on the table.

Here’s the deal though. I know how incredibly overwhelmed…and strapped for cash a lot of us are.

A lot of courses promising this kind of get-you-started support start at $1997. Those only really work when you invest in the next-level VIP experiences that cost thousands of dollars more.

Many of my clients have come to me after paying an average of $8000 for a course or coach that would help them “get everything in place.”

Some were told they needed the support of a mastermind and then “Everything will be done-for-you!” That was an additional $15k+ investment…and usually meant dropping material you already had into their templates for a "personal" result.

And even then, there’s still the expectation that you’ve got the basics in place. Without those in place first, those masterminds aren’t a fit for solopreneurs.

This course isn’t like that.

The Fundamentals in Place are Worth Thousands

You can join today for just $997​

This isn't a course where you are sitting on your own and watching a lot of video instruction.

We'll meet online every week, so you have plenty of opportunity to get your questions answered.

What you will get is ACTIONABLE advice, homework, and a step-by-step plan what to do next. No fluffy “theory” you can’t put into practice.

Meet me and the other course participants every Tuesday for 2 hours where I will teach interactively and answer questions from the group.

Then, we'll meet again on Friday for another 2 hours for an in-depth Ask Me Anything (AMA) group session related to the course so far.

That's a total of 24 hours of live coaching over Zoom plus additional homework materials to help you take ACTION.

Hiring me personally would be $6,250 alone. Join this round of the Client Attraction Method for only $997.

BONUS: Lifetime Access to the Community

For anyone who has been through the Client Attraction Method, now or in the future, there’s a private Facebook group. You can ask questions at any time and will get help from the community or from me and my support team.

We all grow stronger together, and you’ll never be “left alone” even as a solopreneur.

Timing : 10am-12pm PT​

Course

  • 15 September 2020
  • 22 September 2020
  • 29 September 2020
  • 06 October 2020
  • 13 October 2020
  • 20 October 2020

Q&A

  • 18 September 2020
  • 25 September 2020
  • 02 October 2020
  • 09 October 2020
  • 16 October 2020
  • 23 October 2020
Join Now

I deeply care that you are getting results from this

I’m invested in your success. I started this because too many people were investing an average of $8000+ only to see no results. I wanted to create a true resource for those starting out.


And I have.


I truly, 100% believe in the materials I’m teaching. I want to make this an easy, “Yes!” for you to get started and finally put the fundamentals in place to attract high-ticket clients into your business.


So, you have a 45-Day Money Back Guarantee.


Attend the full 6 weeks of sessions. Participate in the Q&A and do the homework. If you feel this isn’t the right fit for your and didn’t get value during or by the end of the course, let me know. Send in your materials so I know you’ve been there…and this approach doesn’t work for you.


And you’ll get your money back. Let’s make this the easiest decision for you to get started.

No-risk purchase, guaranteed

Join Now

How Long Do You Want to Wait?

It’s not going to get easier. You won’t magically understand all those confusing terms like automations, funnels, lead magnets etc. The tech isn’t going to disappear so you can run everything by divine intervention.

This course is closing 11:59PM PT on September 14th. I don’t know when I’m opening the doors again as it’s a huge amount of my time.

Let's get started together.